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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
The World's Foremost Authority on Marketing Answers Your Questions
- Editore:
HARPERCOLLINS LEADERSHIP
- EAN:
9780814472958
- ISBN:
0814472958
- Pagine:
- 168
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
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