Repositioning: Marketing in an Era of Competition, Change and Crisis

The marketplace is changing. Are "you"? So you've mastered the art of marketing. You've positioned your company, branded your product, and targeted your consumer. Unfortunately, in today's economy, that's not enough. You need REPOSITIONING. A brilliant new approach to consumer psychology and corporate identity, this groundbreaking-- and game-changing--guide shows you how to . . . RETHINK your current marketing
REFOCUS your consumer branding
REASSESS your company's strengths
REPOSITION your corporate identity
RECLAIM your competitive edge