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Online Customer Loyalty
Forecasting the Repatronage Behavior of Online Retail Customers
- Editore:
Deutscher Universitätsverlag
- EAN:
9783824479108
- ISBN:
3824479109
- Pagine:
- 384
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Online Customer Loyalty
Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.
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