In Data We Trust
How Customer Data Is Revolutionising Our Economy
- Editore:
Bloomsbury Publishing Plc
- Traduttore:
- Tobler, Stefan
- EAN:
9781408179512
- ISBN:
1408179512
- Pagine:
- 224
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione In Data We Trust
As businesses fight hard for customer spend, it's the ones who transform data into smart data that will win the day. Enlightening and game-changing, In Data We Trust describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data.
Fuori catalogo - Non ordinabile
€ 27.80
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