Big Brands Big Trouble

Paul, coauthor of Fish!: A Remarkable Way to Boost Morale and Improve Results " It’ s ‘ True Trout’ – clear, concise, and actionable. It’ s the best book I’ ve read on stewarding big brands in today’ s competitive environment." – Bob Waldron, President, Yoplait-Colombo " Nobody understands marketing and brand building like Jack Trout." – Bill Samuels, President and CEO, Maker’ s Mark Bourbon