Zara: An analysis of market-orientated supply chain management in the retail fashion industry di Carmen de la Cruz Iglesias edito da GRIN Publishing
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Zara: An analysis of market-orientated supply chain management in the retail fashion industry

An Analysis Of Market-orientated Supply Chain Management In The Retail Fashion Industry

EAN:

9783656209140

ISBN:

3656209146

Pagine:
36
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Zara: An analysis of market-orientated supply chain management in the retail fashion industry

Bachelor Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company¿s success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zaräs unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.

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