Yield Management
Strategies for the Service Industries
- Editore:
Cengage Learning EMEA
- EAN:
9780826448255
- ISBN:
0826448259
- Pagine:
- 368
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Yield Management
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
Fuori catalogo - Non ordinabile
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