Words That Work: It's Not What You Say, It's What People Hear
It's Not What You Say, It's What People Hear
- Editore:
HACHETTE BOOKS
- EAN:
9781401309299
- ISBN:
1401309291
- Pagine:
- 324
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Words That Work: It's Not What You Say, It's What People Hear
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
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