Word of Mouth Traceability in Facebook di Gianluca Valerio edito da AV Akademikerverlag
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Word of Mouth Traceability in Facebook

How your target group outlines itself for your success

EAN:

9783639633825

ISBN:

3639633822

Pagine:
124
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione Word of Mouth Traceability in Facebook

What if you could trace Word-of-Mouth about your company in Facebook? Is it technically possible? What if you could frame your target group by just observing how Word-of-Mouth spreads through the internet? Gianluca Valerio, with his innovative and original solution, will demonstrate that this is possible and that this leads to turnover, ROI and Brand strengthening. Being behind the social networks structures, he detects ties, channels and undiscovered social groups. Through the network insights, you can develop specialised ways of addressing groups and find new efficient ways of transporting messages. Ultimately, Valeriös solution offers the highest tailored-made individualisation of the message content, of the channel, of the group, of the opinion leaders and of the advertisement investment.

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