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Winning the Story Wars
Why Those Who Tell (and Live) the Best Stories Will Rule the Future
- Editore:
Harvard Business Review Press
- EAN:
9781422143568
- ISBN:
1422143562
- Pagine:
- 288
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Winning the Story Wars
Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
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