What's Your Business?
Corporate Design Strategy Concepts and Processes
- Editore:
Taylor & Francis Ltd
- EAN:
9781472417466
- ISBN:
1472417461
- Pagine:
- 324
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione What's Your Business?
What's Your Business? offers a comprehensive pathway through corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace.
Fuori catalogo - Non ordinabile
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