What the New Breed of CMOs Know That You Don't di MaryLee Sachs edito da Taylor & Francis Ltd
Alta reperibilità

What the New Breed of CMOs Know That You Don't

EAN:

9781138271883

ISBN:

1138271888

Pagine:
174
Formato:
Paperback
Lingua:
Inglese
Acquistabile con o la

Descrizione What the New Breed of CMOs Know That You Don't

MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know That You Don¿t speaks to the future of marketing, the strategic value of the function and the role of the CMO. This primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ¿up their game¿, provides ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite and job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to game-changing strategies designed to lead change and deliver success.

Spedizione gratuita
€ 72.87
o 3 rate da € 24.29 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro What the New Breed of CMOs Know That You Don't
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti