Webster, J: Ratings Analysis di James G. (Northwestern University Webster, Patricia F. (George Washington University Phalen, Lawrenc Lichty edito da Taylor & Francis Ltd
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Webster, J: Ratings Analysis

Audience Measurement And Analytics

EAN:

9780415526524

ISBN:

0415526523

Pagine:
328
Formato:
Paperback
Lingua:
Inglese
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Descrizione Webster, J: Ratings Analysis

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a practical guide for conducting audience research, providing the tools for becoming informed and discriminating consumers of audience information.

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