Alta reperibilità
Webster, J: Ratings Analysis
Audience Measurement And Analytics
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Communication Series
- EAN:
9780415526524
- ISBN:
0415526523
- Pagine:
- 328
- Formato:
- Paperback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Webster, J: Ratings Analysis
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a practical guide for conducting audience research, providing the tools for becoming informed and discriminating consumers of audience information.
Disponibile in 10-12 giorni
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti