The Vetrosexual - Fashion's Most Important New Shopper di Laurence Ajimal, Daniel J. Easters edito da LAP Lambert Academic Publishing
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The Vetrosexual - Fashion's Most Important New Shopper

EAN:

9783659578472

ISBN:

3659578479

Pagine:
204
Formato:
Paperback
Lingua:
Tedesco
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Descrizione The Vetrosexual - Fashion's Most Important New Shopper

This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance. Through a critical analysis of secondary sources, consumer questionnaires, focus group findings, and industry interviews, new consumer segments have been determined which no longer fit under the ¿Retrosexual¿ and ¿Metrosexual¿ profiles. It is established that this generation are instead part of a new profile - the ¿Vetrosexual¿ - whose consumer behaviour has shifted from previous generations.

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