Value-Oriented Media Management edito da Springer International Publishing
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Value-Oriented Media Management

Decision Making Between Profit And Responsibility

EAN:

9783319845449

ISBN:

3319845446

Pagine:
248
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Value-Oriented Media Management

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers¿ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

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