Value co-creation in sport management
- Editore:
Taylor & Francis Ltd
- EAN:
9781138086203
- ISBN:
1138086207
- Pagine:
- 114
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Value co-creation in sport management
The aim of this book is to spark the debate over value co-creation in the context of sport management, to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors. The book was published as a special issue of European Sport Management Quarterly.
Fuori catalogo - Non ordinabile
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