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The Value of Arts for Business
- Editore:
Cambridge University Press
- EAN:
9780521769518
- ISBN:
0521769515
- Pagine:
- 304
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione The Value of Arts for Business
Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.
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