The Upside of Irrationality

Behavioral Economist and New York Times bestselling author of PREDICTABLY IRRATIONAL, Dan Ariely, returns to offer a much-needed take on the irrational decisions that influence our day-to-day existence: in the workplace, in relationships, even in our general perceptions. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.