Understanding the Older Consumer
The Grey Market
- Editore:
Taylor & Francis Ltd
- EAN:
9781138462625
- ISBN:
1138462624
- Pagine:
- 188
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Understanding the Older Consumer
Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.
Fuori catalogo - Non ordinabile
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