Understanding the Born Global Firm di Neri Karra edito da Taylor & Francis Ltd
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Understanding the Born Global Firm

Lessons from International New Ventures

EAN:

9781138219113

ISBN:

1138219118

Pagine:
98
Formato:
Hardback
Lingua:
Inglese
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Descrizione Understanding the Born Global Firm

Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.

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