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Understanding the Born Global Firm
Lessons from International New Ventures
- Editore:
Taylor & Francis Ltd
- EAN:
9781138219113
- ISBN:
1138219118
- Pagine:
- 98
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Understanding the Born Global Firm
Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.
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