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Trust in German-Chinese Business Cooperation
Insights and Lessons to be Learned
- Editore:
Walter de Gruyter
- EAN:
9783111344409
- ISBN:
3111344401
- Pagine:
- 180
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Trust in German-Chinese Business Cooperation
What makes international joint ventures successful? Among other key success factors such as strategic fit, material and political-relational incentives, and the cultural compatibility of the joint venture partners, the role of one factor in the successful establishment and management of joint ventures is critical: the mutual trust among the managers involved.
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