Transnational Management di Christopher A. Bartlett, Paul W. Beamish, Sumantra Ghoshal edito da Mcgraw-hill Education - Europe

Transnational Management

Text, Cases And Readings In Cross-border Management

EAN:

9780078137112

ISBN:

007813711X

Pagine:
800
Formato:
Hardback
Lingua:
Inglese
Acquistabile con o la

Descrizione Transnational Management

Transitional Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Fuori catalogo - Non ordinabile
€ 281.00

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti