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Trade Shows in the Globalizing Knowledge Economy
- Editore:
PAPERBACKSHOP UK IMPORT
- EAN:
9780199643080
- ISBN:
0199643083
- Pagine:
- 344
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Trade Shows in the Globalizing Knowledge Economy
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization.
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