Toyota Under Fire: Lessons for Turning Crisis into Opportunity

The definitive inside account of Toyota's greatest crisis-and lessons you can apply to your own company"Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement." -Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America"Toyota Under Fire is a superb book and should prove very helpful to American industry's understanding of the problems faced and how any company can prevent similar occurrences in the future." -Norman Bodek, author, founder of Productivity Press, and inductee in 2010 Industry Week Manufacturing Hall of Fame