Tourism Marketing Mgmt Handbook Stud Edn
- Editore:
Pearson Education
- EAN:
9780134395302
- ISBN:
0134395301
- Pagine:
- 568
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Tourism Marketing Mgmt Handbook Stud Edn
This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications.
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€ 12.06
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