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Tourism Marketing for Cities and Towns
Using Social Media and Branding to Attract Tourists
- Editore:
Taylor & Francis Ltd
- EAN:
9781138685185
- ISBN:
1138685186
- Pagine:
- 246
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Tourism Marketing for Cities and Towns
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning, authenticity and use of social media to create personal experiences. In addition, it contains numerous international examples and perspectives from different range of stakeholders.
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