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B-to-B Electronic Marketplaces
Successful Introduction In The Chemical Industry
- Editore:
Deutscher Universitätsverlag
- Collana:
- Business-to-business-marketing
- EAN:
9783824477685
- ISBN:
3824477688
- Pagine:
- 228
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione B-to-B Electronic Marketplaces
Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?
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