Time And Culture In Consumer Behaviour
Framing The Future
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Studies In Marketing
- EAN:
9781138190993
- ISBN:
1138190993
- Pagine:
- 256
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Time And Culture In Consumer Behaviour
Framing the Future - Time and Culture in Consumer Behaviour suggests that, rather than being inherently private and subjective, consumers' ability to articulate the future draw on communally constituted resources that are at the same time culturally relative. The argument is made through a comparative analysis of examples drawn from news media narratives about technology.
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