This Little Kiddy Went To Market di Sharon Beder, Wendy Varney, Richard Gosden edito da Pluto Press
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This Little Kiddy Went To Market

The Corporate Capture Of Childhood

Editore:

Pluto Press

EAN:

9780745329161

ISBN:

0745329160

Pagine:
320
Formato:
Hardback
Lingua:
Inglese
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Descrizione This Little Kiddy Went To Market

This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties. She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.

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