Think, Play, Do: Technology, Innovation, and Organization di Mark Dodgson, David Gann, Ammon Salter edito da OXFORD UNIV PR
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Think, Play, Do: Technology, Innovation, and Organization

Technology, Innovation, And Organization

EAN:

9780199268085

ISBN:

0199268088

Pagine:
280
Formato:
Hardback
Lingua:
Inglese
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Descrizione Think, Play, Do: Technology, Innovation, and Organization

Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper. The book outlines a new schema for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new options, playing with then to see if they are practical, economical and marketable and then doing: making the innovation real. Using a diverse range of case studies, the book analyses these changes and their implications for managers, students of innovation, policymakers and governments.

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