Theory And Practice

Taking neither an economic approach nor a purely managerial approach to its subject matter, this book offers students an integrated resource to the subject of international business. The overriding theme of the book is the process of globalization, and this book scrutinises the many facets of the truly global business. The book draws upon examples and international case studies to illustrate key themes, while reflecting a wide range of businesses and sectors. Providing a balanced coverage of both theory and practice, with strong pedagogical features and additional on-line text resources, this is a major new textbook, essential for any global-minded business and management students.