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Television and Its Viewers
Cultivation Theory And Research
- Editore:
Cambridge University Press
- EAN:
9780521582964
- ISBN:
0521582962
- Pagine:
- 284
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Television and Its Viewers
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.
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