Television and Its Viewers di James Shanahan, Jim Shanahan, Michael Morgan edito da Cambridge University Press
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Television and Its Viewers

Cultivation Theory And Research

EAN:

9780521582964

ISBN:

0521582962

Pagine:
284
Formato:
Hardback
Lingua:
Inglese
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Descrizione Television and Its Viewers

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.

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