Surviving in the Newspaper Business di William James Willis, Jim Willis edito da Praeger
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Surviving in the Newspaper Business

Newspaper Management in Turbulent Times

Editore:

Praeger

EAN:

9780275928636

ISBN:

0275928632

Pagine:
230
Formato:
Paperback
Lingua:
Inglese
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Descrizione Surviving in the Newspaper Business

Willis' almost total textbook analysis of today's newspaper makes Surviving in the Newspaper Business precisely what it claims to be: `A how-to guide to newspaper management in the 1980s and beyond . . . a set of unified principles for successful management.' It explains the supervision and organization of each department and stresses the importance of keeping the paper responsive to the needs of its readers, advertisers and, somewhat surprisingly, even its employees. Willis talks about advertising, circulation and marketing strategies and how to deal with competition from TV, the suburban weeklies and labor unions. He looks at `the editor as a people manager, ' something that more than one tradition-bound editor has been unable to do for himself. The book has sample budgets and organizational charts and even a discussion of the relative merits of adult vs. youth carriers. Newspaper Research Journal

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