Survival Data Mining
Modeling Customer Event Histories
- Editore:
John Wiley And Sons Ltd
- EAN:
9780471676218
- ISBN:
0471676217
- Pagine:
- 224
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Survival Data Mining
Survival data mining is the adaptation of survival analysis techniques for mining customer databases. Customer history data can be used for building predictive models of time-dependent outcomes such as churn and product upgrade.
Fuori catalogo - Non ordinabile
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