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Successful Marketing Strategy for High-Tech Firms
- Editore:
ARTECH HOUSE INC
- Collana:
- Artech House Technology Manage
- EAN:
9780890068540
- ISBN:
0890068542
- Pagine:
- 288
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Successful Marketing Strategy for High-Tech Firms
This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.
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