Successful Marketing Strategies For High-tech Firms
- Editore:
Artech House
- EAN:
9781580537001
- ISBN:
1580537006
- Pagine:
- 324
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Successful Marketing Strategies For High-tech Firms
The latest edition includes new case studies about how giants such as Yahoo, IBM, Nokia, and eBay came out of the high-tech meltdown as stronger and more competitive companies. The intended audience is marketing professionals at any level who need to understand the tech realm. Viardot teaches at Cer
Fuori catalogo - Non ordinabile
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti