Success Factor: Core Values di Johanna Tyréus edito da VDM Verlag
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Success Factor: Core Values

Core Values

Editore:

VDM Verlag

EAN:

9783639165555

ISBN:

3639165551

Pagine:
68
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Success Factor: Core Values

Expanding a business across borders has become moreof a rule than an exception in the globalized worldof today. One overlooked dimension in theinternationalization strategies of companies ishowever how they can create cohesion among thedifferent cultures existing within such amultinational corporation. This study examines onevalue creating strategy of a Swedish company to itssubsidiary in Barcelona, Spain and the possibleimpediments they have experienced through the changeprocess. Swedish based NFS has been the study subjectof choice and it is their implementation process of aset of guiding principles as an extension to theiroriginal core values that has been investigated.It is a qualitative case study building the analysison a thorough theoretical review and gatheredempirical data made through a field study, with thepurpose to explore how the implementation process ofthe values has functioned, how the present nationaldifferences have affected the process and what havebeen the main difficulties.

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