Strategisches Marketingmanagement
Einführung in Theorie und Praxis
- Editore:
Duncker & Humblot GmbH
- EAN:
9783428148592
- ISBN:
3428148592
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Strategisches Marketingmanagement
Companies want to ensure its survival and growth medium- and long-term by using the approach of strategic marketing management. To fulfil these targets they have to make decisions about effective marketing strategies. This book illustrates step-by-step the development of strategic marketing decisions. Firstly an analysis of the marketing environment and the com-pany itself is conducted. In addition to that marketing strategies like product/market strategies and competitive strategies are discussed.
Fuori catalogo - Non ordinabile
€ 28.41
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