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Strategic Reputation Management
Towards A Company Of Good
- Editore:
Routledge
- Collana:
- Lea's Communication (Paperback)
- EAN:
9780805864267
- ISBN:
0805864261
- Pagine:
- 256
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Strategic Reputation Management
Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.
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