Strategic Marketing Problems
- Editore:
Pearson Education
- EAN:
9780136328605
- ISBN:
0136328601
- Pagine:
- 736
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Strategic Marketing Problems
Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.
Fuori catalogo - Non ordinabile
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