Strategic Management of Technological Innovation
- Editore:
McGraw-Hill Education
- EAN:
9781259539060
- ISBN:
1259539067
- Pagine:
- 336
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Strategic Management of Technological Innovation
Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Fuori catalogo - Non ordinabile
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