Strategic Management Communication for Leaders
- Editore:
wessex, inc.
- EAN:
9780999486115
- ISBN:
099948611X
- Pagine:
- 408
- Formato:
- Hardback
- Lingua:
- Inglese
Descrizione Strategic Management Communication for Leaders
Strategic Management Communication for Leaders is based upon an alternative theoretical foundation grounded in theory but with connections to communication in the world of business. The text is unique in the business communication discipline in that it shows students how various business courses are related and highlights strategic communication as a practice that is applicable to all business situations regardless of the discipline, department, or organizational level at which it takes place. Unlike many other business communication texts, it also looks at communication not only as the practice of individuals but also has an organizational concern. Other unique aspects of Strategic Management Communication for Leaders include its spotlight on strategy formulation while making a clear distinction between strategic and tactical elements of communication. Because strategic issues are more difficult to understand and internalize as such, they are treated in an indepth manner before providing the discussion of tactics as they apply to differing contexts and channels of communication. Internalizing the strategic considerations will enable readers to logically make appropriate tactical choices without having to set them all to memory. Another novel aspect of Strategic Business Communication for Leaders is its focus on leadership, both at the theoretical and practical level. That is, the text integrates discussions of leadership theory and practice aimed at meeting the needs and the abilities of its key audiences-advanced undergraduate and graduate students and the organizations that will employ them. Opportunities for leadership communication practice is provided through the inclusion of two types of case studies in each chapter. The opening case study is intended to look at communication practices at the individual level, while closing cases look at communication from the organizational level. This ability to work at both the micro and macro level of communication within an organization is a necessity for effective leaders and managers. With all of these unique elements combined, the result is this textbook, which provides comprehensive coverage of the critical elements of business, management, and corporate communications in a compact, highly readable format.
