Strategic Management and Marketing

Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, University of Bolton, language: English, abstract: In according to Keith Ward (1992) it is a dynamic process to define a business strategy which requires considering all relevant (external and internal) environmental issues, the definition about the actual position of the business and a clear understanding of the business objectives. In this work the External Factors which influence the enterprise Bosch Rexroth are analyzed. This means that the demands of the hydraulics market, existing competition relations the customers and their expectations as well as the general enterprise environment will be described.In the second step the internal relations within the enterprise are analyzed to be able to determine the current position of the enterprise as well as its capacities' and possible action needs. Then an enterprise strategy is developed and evaluated onto their suitability and negotiability.