Strategic issues to Nintendo

Nintendo has said. is one of the world largest, Japanese multinational company, and is well-known for its electronic and video games. Since 1983, when it launched the Nintendo Entertainment System ¿, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally. (Nintendo, nd). This essay focuses on Nintendo's video game console business unit and console products timeline is illustrated in Appendix 1, and from this time, this essay discusses the three products 'Wii', 'Wii U' and 'Switch', based on their short- term success reflected on the market share of units sold and Nintendo's revenue.