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Strategic Integrated Marketing Communications
- Editore:
Taylor & Francis Ltd
- EAN:
9780367770624
- ISBN:
0367770628
- Pagine:
- 328
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Strategic Integrated Marketing Communications
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.
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