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Strategic Customer Management
Integrating Relationship Marketing And Crm
- Editore:
Cambridge University Press
- EAN:
9781107014961
- ISBN:
1107014964
- Pagine:
- 546
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Strategic Customer Management
The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.
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