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Strategic Communication
New Agendas in Communication
- Editore:
Taylor & Francis Ltd
- EAN:
9781138184794
- ISBN:
1138184799
- Pagine:
- 192
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Strategic Communication
The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.
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