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Strategic Brand Management In Higher Education
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Studies In Marketing
- EAN:
9781032178363
- ISBN:
1032178361
- Pagine:
- 292
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Strategic Brand Management In Higher Education
This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions
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