A Strategic Approach
A Strategic Approach
- Editore:
Palgrave Macmillan
- EAN:
9780230524910
- ISBN:
0230524915
- Pagine:
- 432
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione A Strategic Approach
Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http: //www.palgrave.com/business/westland/
Fuori catalogo - Non ordinabile
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