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Strategic Analysis
A Creative and Cultural Industries Perspective
- Editore:
Taylor & Francis Ltd
- EAN:
9781138185272
- ISBN:
1138185272
- Pagine:
- 168
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Strategic Analysis
This book introduces strategic management and analysis with a focus on the creative sector. The author organizes sectors of the creative economy into different strategic groups to aid and simplify understanding. The book employs a range of scenarios to practically introduce the concepts and includes a range of case studies that reflect the diverse nature of the creative and cultural industries.
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